It now has over 300 partners using its editor across the web and mobile. The company says it’s now editing over 10 million photos a month, and it’s growing 50 percent monthly in terms of unique users and edits. The plan seems to be working out for Aviary. It was a smart way for the company to tap into the mobile photo craze without actually competing directly against top photo apps like Instagram. Pic Stitch, an app that lets you easily put together multiple photos, will be the first to sport Aviary’s new editor.Īviary launched its mobile photo editor back in September as a way to help developers easily implement high-quality photo capabilities into their apps. The updated editor, which will work across web and mobile, also sports a slicker interface and new tools, like better one-touch auto enhance effects, and new dials for adjusting things like brightness and saturation on mobile devices. It could be an interesting business model,” Taub said. “If you’re doing thousands of photos a day, and if you can convert a small percentage, it gets really interesting. In a pilot program over the past two months, one unnamed Aviary partner has seen a “nice percentage” of premium purchases, Aviary’s head of business development Alex Taub said in an interview.
The company will share the in-app revenue with its partners, though it hasn’t yet revealed how the money will be divided up. “In addition to creating original premium content ourselves, we are working with a number of publishers to license their content through our distributed network.” “We plan to monetize through in-app purchases,” Aviary CEO Avi Muchnik said in a statement today.
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